THEKÜR (the-cure) is an inclusive beauty destination for people of all skin and hair types. We are technology-driven, quality focused and founded on the belief that everyone deserves access to high-quality, personalized beauty products.

Why We Do It

We are on a mission to improve access to beauty products for individuals with melanin-rich skin and textured hair. By placing this often excluded community at the forefront of the conversation, we are able to identify inclusive and diverse brands that cater to all skin and hair types.

We understand that one-size-fits-all solutions don't work for everyone. That's why we use artificial intelligence and data to help you find personalized solutions. Our cure is to ‘bring out’ your uniqueness — complimenting the real you.

Our Values

  • Inclusivity

    High-quality, personalized beauty products for all skin and hair types

  • Community

    A welcoming and inclusive space where everyone is represented and supported

  • Accessibilty

    A diverse range of products from global brands available regionally

  • Transparency

    Clear, unbiased information about each ingredient, product and brand

In The Press